Leader of the Liberal Party
Leader of the Opposition

Malvern Media

Streetlife Program

Local businesses and trader associations could be eligible to access Round Two of the Victorian Government’s Streetlife Program aimed at recognising the contribution made to the economy by Victoria’s retail industry, Michael O’Brien, MP, Member for Malvern announced today.

“The Streetlife Program provides retailers in local shopping strips with a range of skills, tools and opportunities to improve their business operations through a series of grants to local government and business/trader associations,” Mr O’Brien said.

Grants of up to $20,000 for Councils and up to $5,000 for business/trader associations are available to assist key projects driven by local retailers to help enhance the ‘retail experience’.

“This program is a great opportunity for business owners in Malvern to boost skills and marketing strategies, generate traffic and sales and build competitive and sustainable businesses within the local community,” Mr O’Brien said.

In Round One, 32 Streetlife projects received over $490,000 in funding to assist small retailers in traditional shopping precincts to develop their business and marketing strategies, boost skills, generate traffic and sales through improved online and social media capacity, and build sustainable and competitive businesses within their local communities.

“Malvern is known for its boutique shopping strips and booming retail community, I therefore strongly encourage all small business owners in the community to visit the Streetlife website for more insight into the grants available through this Victorian Government initiative for improving their business practices.” Mr O’Brien said.

For more information on the Streetlife program, please visit:

Contact Michael
Michael O'Brien MP

313 Waverley Road

Phone: (03) 9576 1850
Fax: (03) 9576 1849

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